what is digital marketing?

What is Digital Marketing?-Everything on Digital marketing

Digital marketing

Today is the modern technological scientific and digital era, due to the development of information technology our world is being advanced day by day. Digital marketing is today’s need. People buy goods and services using the internet and electronic devices. It means today’s business organizations must be digitalized to sell their goods and services. The process of promoting an idea, goods, and services through the internet and electronic devices to connect with a potential customer is known as Digital Marketing.

 

 

 

 

Digital Marketing is formed with two words “Digital” and “Marketing”.Digital means modern technological use to do business or anything and Marketing is the process of allocating goods and services to the end customers. Digital Marketing is also called online marketing. We call digital marketing  – online marketing because we use the internet and modern electronic devices to do marketing.

 

 

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In this article you are going to learn:


Meaning of Digital Marketing:

Types of Digital Marketing:

What is an example of digital marketing?

Who is the father of digital marketing?

What are the skills required for digital marketing?

Can I do digital marketing from home?

What are the 4ps of marketing?

 

 

 


 

 

Meaning of Digital Marketing:

 

It is the process of promotion of businesses or brands to connect end or potential customers using the internet and other marketing strategies. There are many online platforms to promote goods and services. Social media (Youtube, Facebook, Pinterest, Instagram,   LinkedIn,  Twitter, etc..) are a powerful tool of digital marketing. Today people prefer to buy products through the internet as well as they prefer products that are highly reviewed or promoted through digital marketing.

 

 

Digital marketing is one of the profitable ways to do business and it has a good long-term future.


 

 

Types of Digital Marketing:

 

Mainly Digital Marketing can be categorized into the following types:

 

-SEO(Search Engine Optimization)

-Search Engine Marketing(SEM)

-Social Media Marketing

-Content Marketing

-Email Marketing

-Affiliate Marketing

 

digital marketing

 

Brief Description of each of Digital Marketing Types :

 

 

-SEO(Search Engine Optimization)

 

Search Engine Optimization is one of the powerful marketing tools. Mainly SEO is regarded as a marketing tool rather than a form of marketing itself. As the name of SEO suggest it keeps the search results fair. Your rank in SERP(Search engine results page ) determines clicks and traffic to your site and business. SEO helps you to rank in SERP and generate high traffic.

 

 

 

-Search Engine Marketing(SEM)

 

SEM(Search Engine Marketing) is a kind of Online marketing to gain more traffic to websites and businesses. SEM includes the promotion of websites by increasing their rank and visibility in SERPs.You can promote your websites through SEM mainly through paid advertising.

 

 

 

-Social Media Marketing

 

As you all know that today is a modern technological time, social media are an integral part of our life. We all use social media such as Facebook, Youtube, Pinterest, Instagram, Twitter, etc. to communicate, share photos, experience, knowledge, showcase talent, and so on. Social media are not only for entertainment and communication but also are one of the biggest digital marketing platforms.

 

 

We use social media and websites to promote brands and products through digital marketing communication and marketing strategies.

 

 

 

 

-Content Marketing

Content marketing is a marketing strategy used to gain the focus of customers by creating and sharing relevant articles, videos, podcasts, and other media. It’s the best way to turn your product, no matter how common, into something that is not like everyone else’s. Content marketing works by presenting readers with informative and useful knowledge that provides insight and value.

 

 

 

 

 

-Email Marketing

 

Email Marketing is the process of sending commercial messages to a potential customers using email. Through email marketing, we can directly offer our goods and services to the customers.

 

 

-Affiliate Marketing

It is a performance-based marketing strategy, in which business rewards affiliates for selling or promoting their goods and services.

 


 

What is an example of digital marketing?

 

The types and Examples of Digital marketing can be regarded as the same. SEO, SEM, Social media marketing are examples of digital marketing.

 

 

As you all know that now we buy products through Amazon and other online shopping websites. It means our dependency on the internet is increasing day by day. This scenario exhibits that in upcoming days all businesses must follow digital marketing because business is to solve people’s problems by providing them high-quality service as they want.

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Who is the father of digital marketing?

 

 

 Philip Kotler is regarded as the Father of Digital marketing. 

 

 

The development of digital marketing is inseparable from technology development. One of the first key events happened in 1971 when Ray Tomlinson sent the first email, and his technology set the platform to allow people to send and receive files through different machines.


 

 

What are the skills required for digital marketing?

 

Digital marketing is a modern model of business and we must have some specific knowledge to do digital marketing. One of the most important and essential skills required to do digital marketing is “Marketing Skill”.We must have basic knowledge of marketing. I am not talking about the definition of marketing or he/she should know about guerrilla marketing but he/she should know who is his/her target audience? if there is a product, then who will buy this product? He/she should know this.

 

 

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How to define this target audience ? let’s understand this first. let’s take an example, I want to buy a phone and it costs 200k(2 lakhs), and not everyone can buy this phone right? only a specific person will buy this. Who will buy it? those who can afford it. This means those who have more money. So you need to identify your target audience. Will that person be from a specific place? Chances are he/she will belong to metro cities If he/she is buying an expensive phone.

 

 

 

So when your target audience is defined. It will be easy for you in marketing. Another important skill that you must have is selling skills. This means you should know what’s a sales pitch is. How to sell a product. Means whenever you want to run an ad. Ultimately when you are doing digital marketing,what is your aim? sell the products. If you are unable to sell a product then you are not a good digital marketer.

 

 

 

Until and unless if you are able to sell products then you are good in digital marketing. So if you want to sell a product. You need to learn selling techniques. You must have design sense, SEO skills, SEM skills, social marketing, the idea of profitability, etc. to do digital marketing.

 

 


Can I do digital marketing from home?

 

Yes, you can do digital marketing from your own home. One career path that offers the ability to work from home is digital marketing. Get to know the basics of digital marketing, then you can do digital marketing from home. One data has shown that 69% of customers search on a search engine before purchasing something and  71% of buyers make decisions by influencing through digital marketing.

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What are the 4ps of marketing?

 

Products, price, place, and promotion are 4ps of Marketing.


Conclusion

 

 

With all the above-mentioned information on Digital Marketing and its scope in the long term, it is clear that there is a good future for digital marketing. We hope you now you all know exactly what is Digital marketing. Thank you for reading this article till the end. If we missed anything or messed up on something feel free to comment down.  For finding out more on digital marketing and business, online earning information do not forget to follow us.

 

 

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